At Gandiva®, individuals have the opportunity to improve their yoga practice through retreats, workshops, and 200-hour master training certification. These offerings are created to provide unique, memorable experiences with an emphasis on creating environments of peace and transformation. The combination of expertise and approach results in a holistic and enriching life experience.
We were inspired to capture the essence of holistic wellness and an inherent connection to nature throughout all elements of the brand. From the earth-toned color palette, to the curated imagery of peaceful natural environments, every element was carefully designed to evoke feelings of grounding, tranquility, and connection to the natural world. The logo, featuring the mythical Gandiva® bow and a nod to the Ajna chakra, perfectly communicates the studio´s commitment to providing an immersive and transformative yoga experience.
Gandiva® is the name of the divine bow of the Hindu god Arjuna. This bow is considered to be a powerful weapon, said to never miss its target. In Hindu mythology, it also represents knowledge and spiritual power. Its inclusion in our brand not only adds an intriguing visual element but also a spiritual and mystical one. The bow serves as a reminder of the ancient origins of yoga and its connection to self-awareness, representing the transformative journey one embarks on when practicing yoga. The dot in the middle of the «g» in our logotype represents the Ajna chakra, symbolizing the ability to perceive the world beyond ordinary sight and associated with spiritual insight and wisdom.
